advertising expenditures
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Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising Elasticity Of Demand - AED — A measure of a market s sensitivity to increases or decreases in advertising saturation. Advertising elasticity is a measure of an advertising campaign s effectiveness in generating new sales. It is calculated by dividing the percentage change in … Investment dictionary
Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… … Investment dictionary
Alcohol advertising in Thailand — is effectively illegal under voluntary observance of a ban by Thai advertisers. Internet advertising remains legal.Although not signed by King Bhumipol Adulyadej After the 2006 Thailand coup in September, the ban has been voluntarily observed by… … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
propaganda — /prop euh gan deuh/, n. 1. information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. 2. the deliberate spreading of such information, rumors, etc. 3. the particular doctrines or… … Universalium
Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer. The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… … Universalium
Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many … Wikipedia
Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded … Wikipedia
